Edit in place
Update copy, images, and visible data directly in the demo without touching the production application.
Personalize the product experience — not just the intro email.
Capture a real product flow as editable HTML, then change the words, data, and images around each buyer without asking engineering to create another demo environment.
Media and HTML demos are included in Starter and Professional. Starter supports 1,000 active publications at once; Professional supports unlimited publications.
One product story should not fit every buyer.
Generic demos make prospects do the translation themselves. Editable HTML demos let sales and marketing shape the visible experience around a role, account, or use case while keeping it recognizably your product.
Keep the real feel
Preserve the product’s structure and interactions so the experience feels closer to the actual workflow.
Reuse the best flow
Start from one captured workflow, then make useful versions for industries, personas, and campaigns.
Capture once. Make it relevant repeatedly.
HTML demos give your team a durable product asset: close enough to the real interface to build confidence, flexible enough to tailor for the conversation.
- Buyer experience
- Real-feeling, controlled interaction
- What you control
- The visible copy, data, and imagery
- Best when
- Relevance changes the conversation
- 1
Capture a real workflow
Record the moment in your product that demonstrates the outcome a buyer is evaluating.
- 2
Personalize visible details
Swap account names, use-case language, images, and example data so the demo lands in context.
- 3
Add guidance and share
Layer in hotspots or a guided path, then publish a version that is ready for the next prospect.
For conversations where relevance changes the outcome.
Use editable HTML demos when you want to keep the product real while making the story specific to who is evaluating it.
Account-based sales
Show a priority account its own language, team structure, or workflow without staging a live instance.
Persona landing pages
Give each role a version of the product story that starts with the tasks it owns.
Sales enablement
Equip reps with a proven demo foundation they can adapt without rebuilding the whole experience.
About editable HTML demos
What is an editable HTML demo?
It is a product demo captured as HTML rather than a passive video or static image. Teams can edit visible content and guide the experience without changing the live product.
Can I personalize an HTML demo for each prospect?
Yes. You can adapt visible text, images, and sample data to make a demo feel relevant to an account, role, or campaign.
Do I need to code to edit an HTML demo?
No. SwiftDemos is designed so go-to-market teams can make content changes directly, without an engineering handoff.
How is this different from a sandbox demo?
HTML demos reproduce a chosen product workflow with controlled interactivity. Sandbox demos, coming soon to Professional, are designed to give buyers more room to explore inside an isolated environment.